Redesigning Logo - Rewire Mag
From random and unbalanced to purposeful and following the essence of the brand.
The idea of path, roads and direction to finding and navigating ones career, the logo needed to represent that road and show how winding it can be.
The white on coloured background logo promotes the idea that anything can be projected on the logo, it is a blank canvas that anyone can make theirs. It also allows for increase legibility. The colours are the ones of HST as this mag is specifically designed for IE HST students and alumni.
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